1) Introduction and Contact Information of the Responsible Party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can be used to personally identify you.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Natural business solutions GmbH, Rutenbergstr. 28A, 30559 Hannover, Germany, Tel.: +49 511 936 783 93, Email: info@natural-business.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data Collection When Visiting Our Website
2.1 When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
For hosting our website and displaying the page content, we use a provider who provides its services either itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
4) Cookies
To make the visit to our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device longer and allow the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations.
6) Use of Customer Data for Direct Advertising
6.1 Registration for our Email Newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the receipt of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter is used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 Sending the Email Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you in accordance with § 7 para. 3 UWG. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.
6.3 Advertising by Mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, postal address, and – if we have received this additional information from you in the context of the contractual relationship – your title, academic degree, year of birth, and your professional, industry, or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by mail. You can object to the storage and use of your data for this purpose at any time.
7) Web Analysis Services
Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, cookies are set by Google Analytics 4 when visiting the website, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits to exclude direct personal reference.
The information is transmitted to Google’s servers and further processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other data from Google. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All the processing described above, in particular the setting of cookies on the used device, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, the use of Google Analytics 4 will be omitted during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie-Consent-Tool” provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=en and at https://policies.google.com/technologies/partner-sites
Demographic Characteristics
Google Analytics 4 uses the special function “demographic characteristics” and can thereby create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information.
Demographic Characteristics Google Analytics 4 uses the special feature “demographic characteristics” to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.
Google Signals As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the “Personalized Advertising” feature in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en. For more information about Google Signals, see the following link: https://support.google.com/analytics/answer/7532985?hl=en.
UserIDs As an extension to Google Analytics 4, the “UserIDs” feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, created an account on this website, and logged in on different devices with this account, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
8) Site Functionalities
8.1 Google Maps
This website uses an online map service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. By using this service, our location is displayed to you and any directions are facilitated.
When you access the subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them.
The collection, storage, and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Google’s legitimate interest in displaying personalized advertising, market research, and/or designing Google websites according to needs. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google within the framework of the use of Google Maps, there is also the possibility to completely deactivate the web service of Google Maps by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot be used.
Where legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the described possibility to make an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
8.2 Microsoft Teams
For conducting online meetings, video conferences, and/or webinars, we use this provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
The provider processes different data, the scope of which depends on the data you provide before or during participation in an online meeting, video conference, or webinar. Your data as a communication participant is processed and stored on the provider’s servers. This may include your registration data (name, email address, phone number (optional), and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, image and sound contributions of the participants as well as voice inputs in chats can be processed. For the processing of personal data necessary for the fulfillment of a contract with you (this also applies to processing operations required for the implementation of pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Art. 6 para. 1 lit. a GDPR. You can revoke a given consent at any time with effect for the future. Otherwise, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest in the effective conduct of the online meeting, webinar, or video conference in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
8.3 Zoom
For conducting online meetings, video conferences, and/or webinars, we use this provider: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA.
The provider processes different data, the scope of which depends on the data you provide before or during participation in an online meeting, video conference, or webinar. Your data as a communication participant is processed and stored on the provider’s servers. This may include your registration data (name, email address, phone number (optional), and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, image and sound contributions of the participants as well as voice inputs in chats can be processed. For the processing of personal data necessary for the fulfillment of a contract with you (this also applies to processing operations required for the implementation of pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Art. 6 para. 1 lit. a GDPR. You can revoke a given consent at any time with effect for the future. Otherwise, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest in the effective conduct of the online meeting, webinar, or video conference in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
9) Tools and Miscellaneous
9.1 Cookie-Consent Tool
This website uses a so-called “cookie-consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie-consent tool” is displayed to users in the form of an interactive user interface when the page is accessed, where consents for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user’s device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the responsible party, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the cookie-consent tool can be found directly in the corresponding user interface on our website.
9.2 DATEV
For accounting purposes, we use the service of the cloud-based accounting software from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany.
The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically capture invoices, match them to transactions, and create financial accounting in a partially automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in efficient organization and documentation of our business processes.
10) Rights of the Data Subject
10.1 The applicable data protection law grants you the following rights (rights of access and intervention) against the responsible party regarding the processing of your personal data, with reference to the respective legal basis for the exercise conditions:
10.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
11) Duration of Storage of Personal Data
The duration of the storage of personal data is determined based on the respective legal basis, the processing purpose, and – if applicable – additionally based on the respective statutory retention period (e.g., commercial and tax retention periods).
When processing personal data based on explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data that are processed within the framework of legal or similar obligations based on Art. 6 para. 1 lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in further storage.
When processing personal data based on Art. 6 para. 1 lit. f GDPR, these data will be stored until you exercise your right to object according to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for direct marketing purposes based on Art. 6 para. 1 lit. f GDPR, these data will be stored until you exercise your right to object according to Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information of this declaration regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
